- Photo-A photo is critical to your profile. It's estimated that your profile will get viewed 11 times more if you have a photo. Professional headshots are best, but not required. As long as there are not distracting or inappropriate goings-on the background, you're good.
- Headline- Your headline is the most important place to put relevant keywords and skills that will position you for the job that you want. The words you put in your headline will determine what searches you come up in, so choose carefully and be descriptive. Don't just default to your current title!
- Summary-This section also needs to have plenty of keywords to help you come up in search results. Consider it to be a mini cover letter. Start with a short intro paragraph and then move to bulleted form describing your key areas of experience or top 3-4 career achievements.
- Experience-Fill out the experience section to ensure it matches your resume. You don't want any inconsistencies in your work history between your resume and your LinkedIn profile. Also, list just enough information here to give a good sense of your duties and achievements and leave the rest for your resume.
- Endorsements and Recommendations-There's no magic number to attain here, but the more endorsements and recommendations you have, the more full and robust your profile will look. Recommendations in particular, carry the most weight. Ask some of your current and former colleagues if they'd be willing to submit a recommendation to publish on your profile.
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