• New Year, New Career: What You Need To Know For The 2019 Job Search

    It's a new year and for many...that means a new career or job search. If that's you, you're in good company. This is one of the most popular times to job search. As I coach whose worked with 200+ clients, I see job seekers with various levels of knowledge and comfort when it comes to how to navigate the modern job search. I see the differences between those are successful and those who just complain and bad mouth recruiters all day and wonder why they aren't employed.

    If you are planning to change jobs this year, consider what's changed in the last few years.

    The 2019 job search is...

    Digital. We all know how much online job boards have the changed the search process. But the onset of this technology doesn't give you carte blanche ...
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  • Social Media Recruiting At An All-Time High

    If you've looked for a job at all in the last few years, you know that the recruiting landscape has changed dramatically. Many people still underestimate the role of social media in their job search though. If you don't have a clean, professional and value-based presence online, it will affect your job search results.

    According to research done by JobVite in 2016, over 90% of employers now use social media in some way to screen job candidates before hiring them. This number has increased dramatically in the last ten years. In addition to viewing your profiles, they are also doing basic online searches to see what kind of results your name produces.

    Let's take a look at some recent research and see exactly how deeply social media ...

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  • Keywords On Your Resume: Context Matters

    Having the right keywords on your resume and in your LinkedIn profile is the hottest trend right now for job hunters. There are a plethora of free articles online telling you that your resume will be tossed in the trash if you don't have the right industry-specific buzzwords. The same advice goes for your LinkedIn profile and having enough skills listed to boost its SEO performance.

    Yes, it's true that many applicant tracking systems are scanning and parsing your resume for essential keywords that are found in the job description. "Keyword stuffing," as it’s called, is the practice of having a long list of keywords at the top of your resume. This will help you get past the applicant tracking system and get your resume ...

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  • The Triple Threat: Resume, Cover Letter and LinkedIn


    When I redesigned my program options recently, I wanted to increase the effectiveness of the program for YOU as the job seeker. That means going beyond the resume. By far, my most popular program is the Career Jumpstart. Why? Because it covers every first impression that the employer typically has of you: the resume, the cover letter, and the LinkedIn profile. This is especially true in the modern age of online applications.

    You will need all three of these documents at some point in your search. There a few industries where I'd say you don't need a LinkedIn profile, but not most. And yes, I still want you to have a cover letter on hand in case the application asks for it.

    So here's something else to consider. Having the same person write all three ...
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  • The Single Biggest Mistake That Job Seekers Make (And How To Fix It)


    If I had to take all of the mistakes that I see job seekers make and boil it down to one critical item, it would be this: Relying 100% on the resume. The resume alone is not enough to get you a job in most cases, and this is THE SINGLE BIGGEST MISTAKE THAT JOB SEEKERS MAKE. Yes, you need to have a great resume and the hiring manager will eventually read it, or at least most of it. However, doing nothing but firing off resumes online rarely gets anyone a job.

    The path of least effort= the path of least results.

    This also is where a resume writer or career coach can add tremendous value and save you a significant amount of time. My staff knows how to write a quality resume quickly. This saves ...
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  • Three Reasons Working With A Career Coach Will Help Your Job Search

    Let’s face it—much of the job search is set up in the employer’s favor. Employers have access to reliable salary data through compensation surveys, and they often have hundreds of applicants to choose from for just one posting. Unless you possess some very rare and specialized skills, it’s typically up to the job seeker to get the employer’s attention, and not the other way around. Improving your resume and your strategy with a coach is an excellent way to expedite your results.

    Some people claim that it's cheating to have someone else write your resume. The notion that hiring a resume writer or career coach is cheating is completely absurd. Is it cheating for an athlete to use an athletic coach? Or for a vocalist to use a vocal coach? Job searching and resume writing are skills ...
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  • 3 Reasons Why Your LinkedIn Profile Is Not An Online Resume

    Most job seekers treat their LinkedIn profile (if they have one) as simply an online version of their resume. They copy and paste everything from their resume and transfer it right to their profile. Or, they simply list their positions with no information to describe them. Neither of those is the best approach.

    It’s important to understand the ways that a LinkedIn profile is different than your resume. Unlike your resume, social media profiles are visible 24/7. Anyone can view it at any time. This makes it more difficult to target specific positions with a LinkedIn profile. Your resume is kept private until the moment you choose to send it and therefore can be customized prior to someone reading it. The implications of this are significant. This means that your LinkedIn profile must be well-aligned with the positions that you are applying ...
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  • Three Strategies To Get Your Résumé In Front Of the Hiring Manager

    Perhaps one of the most challenging—and mystifying—aspects of the modern job search is how to bypass the applicant tracking system and get your résumé in front of a real person. Many applicants rely on online job boards because they are so convenient to use. Despite their convenience, online applications do nothing to actually lead the employer to the right candidate. There are other lesser known strategies available that are far more effective for both the job seeker and the employer. These strategies may require a little bit more time and legwork, but they will dramatically improve the chances of your résumé being read by a recruiter, or even better—the hiring manager. (Note: I want you to use these strategies in the order they are listed!)

    Get referred by someone at the company. Referrals are ...
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  • How To Think Like An Employer

    Quite a few people make it through their careers without ever being on the employer side of the interview table. This can put you at a disadvantage in your job search and make it hard for you to know what employers are looking for. When conducting a job search, it’s natural that most people would make themselves and their needs the focus of the search. However, the most effective strategy that you can adopt in your job search is to not think like a job seeker, but think like an employer. If you’ve never been a recruiter or hiring manager though, it would be hard to know exactly what that means and how to do it.

    You can apply this “employer-focused” mindset to nearly every aspect of your search from writing your résumé to networking and interviewing. Let’s ...
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  • The Truth About Applicant Tracking Systems (ATS)

    There’s a lot of buzz in the job search world about applicant tracking systems and how to get past them. Do a quick Google search and you’ll find tons of advice about how to “beat” them by stuffing your resume with keywords.

    Here’s what those articles don’t tell you:

    There are hundreds of these systems on the market and they all work differently. Not all of them parse and sort resumes in the same way. There’s no method that will get you past all of them.

    The ATS is an inherently flawed system. Yes, it makes it faster for employers to sort through resumes, but that’s it. It does absolutely nothing to lead them to the best candidates. It simply leads them to the person who put the right words ...
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